Assessing Strategic Vision Persuasive Essay by Nicky

A discussion on the value of a strategic vision in an organization.
# 150115 | 1,306 words | 11 sources | MLA | 2012 | US
Published on Jan 26, 2012 in Business (Companies) , Business (Management)

$19.95 Buy and instantly download this paper now


The paper defines the meaning of strategic vision, explaining why companies rely on these statements to guide the coordination, collaboration and continued investment of resources. The paper highlights the benefits of a consistent strategic vision by focusing on Google's strategic vision and how it keeps the company moving forward despite the many distractions it has.

Google's Strategic Vision Seeks Equal Information Access for All
The Benefits of a Consistent Strategic Vision
The Outcomes of a Strategic Vision

From the Paper:

"Throughout its short corporate history, Google has added to and refined its strategic vision to clarify and enhance its meaning. Today the Google vision statement is as follows as defined from their website: "Google's mission is to organize the world's information and make it universally accessible and useful" (Hof, 12). Starting with a philosophical base of the company that seeks to deliver equal or egalitarian access to information to anyone, anywhere, anytime, Google's senior management has added in these ten core values to keep the company focused over time. These ten statements as support for their strategic vision also more fully define the desired future state of the company while re-affirming its primary objectives and also being more strategic in nature yet also more collaborative, a key factor in the success of strategic vision statements over time (Owen, Goldwasser, Choate, Blitz, 39).
"The ten core values are "focus on the user and all else will follow", "It's best to do one thing really, really well", "Fast is better than slow", "Democracy on the Web works", "You don't need to be at your desk to need an answer", "You can make money without doing evil", "There's always more information out there", "The need for information crosses all borders", "You can be serious without a suit" and "great just isn't good enough". These ten core value statements anchor the strategic vision and define its boundaries. Google's business model could easily pull it in the direction of being purely and advertising-based business (Anders, 15) versus striving to become a platform with enterprise-wide applications and hosting services for application development (Gawer, Cusumano, 28)."

Sample of Sources Used:

  • George Anders. "BUSINESS: Why Google Inspires Diverging Case Studies " Wall Street Journal 15 Aug. 2007, Eastern edition
  • Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.
  • Gawer, A., and M. Cusumano. "How Companies Become Platform Leaders. " MIT Sloan Management Review 49.2 (2008): 28.
  • Robert D Hof. "HOW GOOGLE FUELS ITS IDEA FACTORY :CEO Eric Schmidt describes the simple principles driving the company's steady stream of innovations. " Business Week 12 May 2008
  • Bala Iyer, and Thomas H Davenport. "Reverse Engineering Google's Innovation Machine. " Harvard Business Review

Cite this Persuasive Essay:

APA Format

Assessing Strategic Vision (2012, January 26) Retrieved July 06, 2022, from

MLA Format

"Assessing Strategic Vision" 26 January 2012. Web. 06 July. 2022. <>