American Political Advertisements Persuasive Essay by ResearchRiter

American Political Advertisements
This paper highlights the substantial informative value in "negative" political advertisements.
# 125459 | 1,250 words | 11 sources | MLA | 2008 | US

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This analysis offers support for the argument that there is substantial informative value in "negative" political advertisements for American voters. The analysis uses the John McCain ad labeled "Celeb," in which he maintains Barack Obama is mere "celebrity" to his "substance", to make its argument.

From the Paper:

"Political advertisements generally fall into two broad categories. According to Ted Brader in Campaigning for Hearts and Minds, most commonly, scholars have characterized ads as either positive or negative according to the 'tone of the information' given. A recent political advertisement by Republican presidential candidate John McCain is being characterized as a negative ad, showing images of press fawning over Democratic presidential nominee Barack Obama as if he were a celebrity. To make that point even more clear, the advertisement features media-frenzy celebrities like Britney Spears..."

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APA Format

American Political Advertisements (2008, December 01) Retrieved August 04, 2020, from

MLA Format

"American Political Advertisements" 01 December 2008. Web. 04 August. 2020. <>