Double-Speak and Marketing
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In memo form, the writer covers two examples of what is now called "doublespeak"- that is a deliberate use of language that is other than direct. The examples used are gobbledygook by Alan Greenspan, and euphemism, the use of the word "wellness" instead of health.
From the Paper:"TO: Marketing Department FROM: Director of Marketing SUBJECT: Language Problems Reaching the public- and our potential customer base- we need to communicate clearly and accurately. That means no so-called "double-speak." By definition "doublespeak is a deliberate calculated misuse of language" (Anon 1). Sometimes this type of language problem is used to try to create a certain feeling of "class" or even intellectual superiority. Sometimes, I am sorry to admit, it may be that members of ..."
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Double-Speak and Marketing (2007, December 01) Retrieved February 27, 2021, from https://www.academon.com/narrative-essay/double-speak-and-marketing-136440/
"Double-Speak and Marketing" 01 December 2007. Web. 27 February. 2021. <https://www.academon.com/narrative-essay/double-speak-and-marketing-136440/>