Double-Speak and Marketing Narrative Essay by Top Papers

Double-Speak and Marketing
This paper looks at language problems and the use of double-speak in marketing.
# 136440 | 750 words | 2 sources | 2007 | US

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In memo form, the writer covers two examples of what is now called "doublespeak"- that is a deliberate use of language that is other than direct. The examples used are gobbledygook by Alan Greenspan, and euphemism, the use of the word "wellness" instead of health.

From the Paper:

"TO: Marketing Department FROM: Director of Marketing SUBJECT: Language Problems Reaching the public- and our potential customer base- we need to communicate clearly and accurately. That means no so-called "double-speak." By definition "doublespeak is a deliberate calculated misuse of language" (Anon 1). Sometimes this type of language problem is used to try to create a certain feeling of "class" or even intellectual superiority. Sometimes, I am sorry to admit, it may be that members of ..."

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