X-L Clothing Marketing Plan by cee-cee

X-L Clothing
An outside consultant's view on the business situation of X-L clothing.
# 108030 | 1,149 words | 2 sources | MLA | 2008 | US
Published on Sep 19, 2008 in Business (Companies) , Business (International) , Business (Marketing) , Business (Business Plans)

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The paper discusses the problem of declining revenues of X-L Clothing but adds that it has the potential to become a market force in the world's largest country, and explore one of the international community's greatest, untapped and expanding markets. The paper discusses the various options for improvement and concludes that an expanded advertising budget will secure the X-L brand, help distinguish X-L against inferior imitators and competitors, and create product loyalty amongst the young. Many young people will be trying different outdoor sports for the first time, and it is essential that, when they do, they do so using X-L products.

Key Issues: Sales Revenues
List of Alternatives
Increasing Advertising: Pros and Cons
Discontinuing Brand: Largely Cons
R&D Expansion: Some Pros, Mostly Cons
Final Recommendation: Increase Advertising

Sample of Sources Used:

  • "Dissecting China's Middle Stratum." (24 Oct 2004). China Daily. Retrieved 13 Aug 2007 at http://www.china.org.cn/english/China/110521.htm
  • Ford, Peter. (2 Jan 2007). "Consumer tidal wave on the way: China's middle class." Christian Science Monitor. Retrieved 13 Aug 2007 at http://www.csmonitor.com/2007/0102/p01s02-woap.html

Cite this Marketing Plan:

APA Format

X-L Clothing (2008, September 19) Retrieved March 24, 2023, from https://www.academon.com/marketing-plan/x-l-clothing-108030/

MLA Format

"X-L Clothing" 19 September 2008. Web. 24 March. 2023. <https://www.academon.com/marketing-plan/x-l-clothing-108030/>