Voss Water Business Plan Marketing Plan by supercalifragilistic

Voss Water Business Plan
An international marketing plan regarding Voss Water's introduction into the Turkish market.
# 97720 | 6,412 words | 26 sources | MLA | 2007 | US
Published on Aug 30, 2007 in Business (International) , Business (Business Plans)

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This study attempts to identify opportunities in Turkey today for a high-quality bottled water product, Voss Waters of Norway. The paper provides an overview of Voss Water and the industry in which it competes. The paper analyzes the emerging market in Turkey and explores what steps the company can take to gain a foothold there as well as additional market share in the future. The paper provides a comprehensive literature review and concludes that consumers in Turkey will likely respond just as enthusiastically as consumers across Europe and North America have over the past seven years.

Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope of Study
Overview of Study
Chapter 2: Review and Analysis
Chapter 3: Conclusion and Recommendations

Sample of Sources Used:

  • AquaMaestro: The Source for Fine Waters. (2007). Available: http://www.aquamaestro.com/ innerview.asp?catid=33.
  • Aras, Bulent. (2004). "The Future of Liberal Islam," Futures, 36(9), 1034.
  • "Beer, Cider and FABs in Turkey to 2010," 2007, MarketResearch.com. Available: http://www. market research.com/product/display.asp?productid=1474151&xs=r.
  • Brown, F. E., S. J. Neary and M. S. Symes. The Urban Experience: A People Environment Perspective (London: E & FN Spon), 1994.
  • Gabriel, Jerry. (2001). "Water for Sale: Why Are We Paying Four Times What We Pay for Gasoline for Something That's Practically Free?," Human Ecology, 29(4), 7.

Cite this Marketing Plan:

APA Format

Voss Water Business Plan (2007, August 30) Retrieved January 25, 2021, from https://www.academon.com/marketing-plan/voss-water-business-plan-97720/

MLA Format

"Voss Water Business Plan" 30 August 2007. Web. 25 January. 2021. <https://www.academon.com/marketing-plan/voss-water-business-plan-97720/>