Toyota Marketing Plan Marketing Plan by Top Papers

Toyota Marketing Plan
A marketing plan that would enable Toyota to become the world's top auto manufacturer.
# 142313 | 2,500 words | 1 source | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)


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Description:

The paper discusses how Toyota is a Japanese car manufacturer which has come to dominate the environmentally friendly auto industry, due to its innovative and pioneering development of hybrid cars. The paper explains that due to its mastery of this technology, an effective marketing plan could see it become the top auto manufacturer, and this marketing plan would have to target mainstream audiences, thereby extending the hybrid market beyond early adopter, niche market, and enabling Toyota to become the world's top auto manufacturer. This paper provides a recommendation for achieving this goal, by applying a multiple target market approach and focusing on three segments: baby boomers, young families with kids and city dwellers.

From the Paper:

"Toyota is a Japanese car manufacturer which has come to dominate the environmentally friendly auto industry, due to its innovative and pioneering development of hybrid cars. Due to its mastery of this technology, an effective marketing plan could see it become the top auto manufacturer. This marketing plan would have to target mainstream audiences, thereby extending the hybrid market beyond early adopter, niche market, and enabling Toyota to become the world's top auto manufacturer. This marketing plan provides a recommendation for achieving this goal, by..."

Cite this Marketing Plan:

APA Format

Toyota Marketing Plan (2008, December 01) Retrieved August 20, 2019, from https://www.academon.com/marketing-plan/toyota-marketing-plan-142313/

MLA Format

"Toyota Marketing Plan" 01 December 2008. Web. 20 August. 2019. <https://www.academon.com/marketing-plan/toyota-marketing-plan-142313/>

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