ThyssenKrupp Elevators Marketing Plan Marketing Plan

ThyssenKrupp Elevators Marketing Plan
A comprehensive marketing plan for ThyssenKrupp Elevators, India.
# 119710 | 3,972 words | 10 sources | APA | 2008 | SG
Published on May 20, 2010 in Business (Marketing) , Business (Business Plans)

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The paper first presents an external and internal marketing audit and a SWOT analysis for ThyssenKrupp Elevators. The paper then explores the company's marketing objectives, the core strategy, the marketing mix decisions and the implementation of the marketing plan. The paper includes several graphs and charts as well as a color image of ThyssenKrupp's campaign theme.

Terms of Reference
Company & Business Mission
External Marketing Audit
Internal Marketing Audit
SWOT Analysis
Marketing Objectives
Core Strategy
Marketing Mix Decisions
Implementation of the Marketing Plan

From the Paper:

"ThyssenKrupp Elevators is part of the ThyssenKrupp AG group, which is headquartered in Dusseldorf, Germany. ThyssenKrupp AG was formed by the merger of Thyssen AG with Fried Krupp. AG Hoesch-Krupp and was registered on March 17, 1999.
"ThyssenKrupp is mainly active in Steel, Capital Goods and Services, where it has five operating segments: Steel, Stainless, Technologies, Elevator and Services. By the end of last year the ThyssenKrupp Group had round 187,600 employees worldwide, of which around 36,00 are employed in the elevators segment."

Sample of Sources Used:

  • Ahmed, Z. (2005) India readies for shopping mall boom. [Internet] BBC News online international edition. October 4, 2005, Mumbai. Available from: <> [Accessed 2nd March, 2007]
  • Fagan, P.L. Yoshino, M.Y. Barlett, C.A. (2006). Silvio Napoli at Schindler India (A). Harvard Business School Publishing, 303-086, pp.7-10.
  • Jobber D. (2004) Principles and Practice of marketing. 4th Ed. Berkshire: McGraw-Hill International (UK) Limited.
  • Kone Corporation (2007). Elevator and Escalator Market. [Internet] Available from: <> [Accessed 02 March 2007]
  • Leahy, J. (2007). Sky's the limit for airport growth infrastructure. Financial Times, 24th January 2007, p.10.

Cite this Marketing Plan:

APA Format

ThyssenKrupp Elevators Marketing Plan (2010, May 20) Retrieved August 08, 2022, from

MLA Format

"ThyssenKrupp Elevators Marketing Plan" 20 May 2010. Web. 08 August. 2022. <>