The Success of Home Depot Marketing Plan by Master Researcher

The Success of Home Depot
An overview of the issues facing Home Depot.
# 37344 | 1,650 words | 7 sources | APA | 2002 | US
Published on Nov 05, 2003 in Business (Companies)

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This paper looks at a definition of the industry Home Depot operates in, its identified market segments and its primary competition. The paper then analyzes the problems facing Home Depot and concludes that the company is in a good position to continue its growth and to improve its profit picture with new technology and a more careful analysis of the consumer and the marketplace.

Executive Summary
Definition of Industry
Company Home Depot
Identified Market Segments
The Competition

From the Paper:

"Home Depot is a company that is classified in different ways by different analysts. The company is identified as belonging to the segments Lumber and Other Building Materials Dealers, Retail Nurseries and Garden stores, and Hardware Stores, but the store is more specifically identified with huge discount centers under the heading Home Centers. In 1999, there were some 21,400 hardware stores in the United States, and there were also some 10,000 home centers selling combined goods related to hardware retailing with goods related to building materials retailing. The home center segment includes large warehouse-style stores like Home Depot averaging nearly 100,000 square feet, with between $12 and $15 million in annual sales. Such warehouse stores first appeared in the late 1970s, and by the 1990s analysts predicted that the warehouse format would revolutionize the hardware industry. However, in spite of considerable growth, warehouse stores like Home Depot accounted for only about 12 percent of industry sales in the 1990s."

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