The Jeep Company's Marketing Strategy Marketing Plan by orise

The Jeep Company's Marketing Strategy
A review of the Jeep vehicle company's marketing strategy.
# 153262 | 1,672 words | 2 sources | APA | 2013 | KE
Published on May 12, 2013 in Business (Companies) , Business (Marketing)

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The paper reviews the Jeep website and discusses the company's use of customer targeting, its use of positioning and its numerous marketing strategies. The paper looks at the company's product strategy, specifically, its e-product strategy, and finds that e-branding is a significant strategy that will ensure the company can enlighten its customers on the products that are available.

Objectives and Goals
Customer Relation Roadmap
Marketing Programs

From the Paper:

"Marketing is essential for every organization considering the fact that it creates the basis of interaction with consumers for a better relationship that will benefit both parties. Organizations such as the Jeep manufacturers have to employ diversified methods for marketing to ensure that they reach out to consumers of their products from different regions of the planet. E marketing is one of the most commonly used aspects in marketing that have been helpful in reaching out to customers (Burrow, 2012). E marketing entails application of a few components that will guarantee success to an organization in marketing their manufactured products.
"The company delivers a positive internet marketing service since their webpage is simple to navigate by customers. Jeep also has a website that looks professional as well as clean in terms of the design. The company managed to incorporate pertinent keywords that ease the process of searching by the customers or any individual visiting the website (Sandhusen, 2008). For better e-marketing results, Jeep has integrated blogs on the website that allows visitors to easily share on any social media. The other components that are evident on the Jeep website include an optimized exploration engine and they have the presence in social media as a key factor for their marketing strategy."

Sample of Sources Used:

  • Burrow, J., & Bosiljevac, J. (2012). Marketing. Mason, Ohio: South-Western Cengage Learning.
  • Sandhusen, R. (2008). Marketing. Hauppauge, N.Y: Barron's Educational Series.

Cite this Marketing Plan:

APA Format

The Jeep Company's Marketing Strategy (2013, May 12) Retrieved April 24, 2024, from

MLA Format

"The Jeep Company's Marketing Strategy" 12 May 2013. Web. 24 April. 2024. <>