The Far Horizon Marketing Plan Marketing Plan by Quality Writers

This paper is a detailed marketing analysis of The Far Horizon Convention Center, a multi-faceted facility providing a location for large group meetings and local business functions. The Far Horizon is already a premier location that includes the Wind Watcher Restaurant and the Idle Hour Bar/Lounge. The paper shows that the addition of the convention center will add to its success and will be called the 26 West Multi-purpose Convention Center. Additionally, the paper states that after 26 West is completed, a 100-unit motel and convenience store will be the next step in The Far Horizon expansion. The plan also details growth projections and investor strategies.

Outline:
Executive Summary
Market Analysis Section
Relevant Market Background Data
The Industry Product Class
The Industry Competition
National Competition
Local Competition
The Macro-Environment Conditions Related to the Market
Assessment of Opportunities
Strengths of The Far Horizon
Weaknesses of The Far Horizon
Opportunities for The Far Horizon
Threats for The Far Horizon
Market Objectives Section
Desired Results from the Execution of the Marketing Plan
Strategies for Marketing
Action Programs and Budget Section
Control Procedures Section
Evaluation of Management and Organization
Administrative and Organizational Roles of Management
Goal Setting
Delegating Tasks
Monitoring Progress
Considerations for Adequate Performance of Administrative Role
Considerations for Adequate Performance of Organizational Role
Fostering Organizational Development
Structuring Organization