The Far Horizon Marketing Plan Marketing Plan by Quality Writers

The Far Horizon Marketing Plan
This paper is a fully detailed marketing plan for the construction of The Far Horizon Convention Center, an addition to the already established commercial building called The Far Horizon.
# 105006 | 2,900 words | 6 sources | APA | 2008 | US
Published on Jun 26, 2008 in Business (Companies) , Business (Marketing) , Business (Business Plans)

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This paper is a detailed marketing analysis of The Far Horizon Convention Center, a multi-faceted facility providing a location for large group meetings and local business functions. The Far Horizon is already a premier location that includes the Wind Watcher Restaurant and the Idle Hour Bar/Lounge. The paper shows that the addition of the convention center will add to its success and will be called the 26 West Multi-purpose Convention Center. Additionally, the paper states that after 26 West is completed, a 100-unit motel and convenience store will be the next step in The Far Horizon expansion. The plan also details growth projections and investor strategies.

Executive Summary
Market Analysis Section
Relevant Market Background Data
The Industry Product Class
The Industry Competition
National Competition
Local Competition
The Macro-Environment Conditions Related to the Market
Assessment of Opportunities
Strengths of The Far Horizon
Weaknesses of The Far Horizon
Opportunities for The Far Horizon
Threats for The Far Horizon
Market Objectives Section
Desired Results from the Execution of the Marketing Plan
Strategies for Marketing
Action Programs and Budget Section
Control Procedures Section
Evaluation of Management and Organization
Administrative and Organizational Roles of Management
Goal Setting
Delegating Tasks
Monitoring Progress
Considerations for Adequate Performance of Administrative Role
Considerations for Adequate Performance of Organizational Role
Fostering Organizational Development
Structuring Organization

From the Paper:

"Delegating Tasks -
The management of The Far Horizon will take great heed in delegating tasks in order to insure that critical tasks are completed in a timely manner, within budget, and at the quality level expected. Flexibility will be used in assigning tasks to ensure the employee delegated to the task has the skills to complete the job given.
"Monitoring Progress -
Management will create a review system for monitoring progress of the tasks at hand and to assess the progress that has been made. If progress is monitored accurately and closely, any problems or issues that are raised during review can easily be corrected once clearly identified."

Sample of Sources Used:

  • Colin, Gilligan, & Wilson, R.M.S.. Strategic Marketing Planning. Boston: Butterworth-Heinemann, 2003.
  • Curtis, Keith. From Management Goal Setting to Organizational Results: Transforming Strategies into Action. Westport, CT: Quorum Books, 1994.
  • De Pelsmacker, Patrick, & Kitchen, Phillip J.. Integrated Marketing Communications: A Primer. New York: Routledge, 2004.
  • Gilley, Jerry W., & Maycunich, Ann. Organizational Learning, Performance and Change: An Introducation to Strategic Human Resource Development. Cambridge, MA: Perseus Books, 2000.
  • Paley, Norton. The Manager's Guide to Competitive Marketing Strategies. London: Thorogood, 2006.

Cite this Marketing Plan:

APA Format

The Far Horizon Marketing Plan (2008, June 26) Retrieved March 25, 2023, from

MLA Format

"The Far Horizon Marketing Plan" 26 June 2008. Web. 25 March. 2023. <>