Test Marketing and McDonald's
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This paper involves the design of market research for McDonald's. It examines customer acceptance of a new menu item, a catfish sandwich. It further addresses the budget, research questions, presents a literature review and also includes a questionnaire to be given to the target group.
From the Paper:"According to an essay published online by the Food and Agricultural Organization of the United Nations, marketing research provides information which is relevant to decision making. Marketing research helps to reduce the uncertainty surrounding the decisions to be made. In order to do so, effectively marketing research has to be systematic objective and analytical. In this marketing research, the researchers will focus on concept testing. Specifically they will test the acceptance of consumers of a catfish sandwich that McDonald's is considering adding to its..."
Cite this Marketing Plan:
Test Marketing and McDonald's (2008, December 01) Retrieved January 25, 2021, from https://www.academon.com/marketing-plan/test-marketing-and-mcdonald-s-122994/
"Test Marketing and McDonald's" 01 December 2008. Web. 25 January. 2021. <https://www.academon.com/marketing-plan/test-marketing-and-mcdonald-s-122994/>