Test Marketing and McDonald's Marketing Plan by ResearchRiter

Test Marketing and McDonald's
Overview of new research design for McDonald's.
# 122994 | 2,000 words | 7 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Marketing) , Research Designs (General)

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This paper involves the design of market research for McDonald's. It examines customer acceptance of a new menu item, a catfish sandwich. It further addresses the budget, research questions, presents a literature review and also includes a questionnaire to be given to the target group.

From the Paper:

"According to an essay published online by the Food and Agricultural Organization of the United Nations, marketing research provides information which is relevant to decision making. Marketing research helps to reduce the uncertainty surrounding the decisions to be made. In order to do so, effectively marketing research has to be systematic objective and analytical. In this marketing research, the researchers will focus on concept testing. Specifically they will test the acceptance of consumers of a catfish sandwich that McDonald's is considering adding to its..."

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APA Format

Test Marketing and McDonald's (2008, December 01) Retrieved January 25, 2021, from https://www.academon.com/marketing-plan/test-marketing-and-mcdonald-s-122994/

MLA Format

"Test Marketing and McDonald's" 01 December 2008. Web. 25 January. 2021. <https://www.academon.com/marketing-plan/test-marketing-and-mcdonald-s-122994/>