Strategy Options for Small Business Concerns Marketing Plan by Writing Specialists

Strategy Options for Small Business Concerns
An in-depth study of how a well developed and executed plan can contribute to the success of small businesses.
# 91594 | 3,232 words | 7 sources | MLA | 2007 | US
Published on Feb 01, 2007 in Business (Small) , Business (Management) , Business (Marketing)


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Description:

This paper maintains that small businesses need to have a strategy. The paper demonstrates how a firm with proactive policies, managed by an entrepreneurial or quasi entrepreneurial owner-manager or manager will be more likely to succeed. The paper describes how managing small entrepreneurial concerns is a risky business; according to government statistics, about 400,000 small businesses fail each year. The paper illustrates how a firm with no strategic plan, managed by a 'caretaker' and 'reactive' manager will face a higher chance of failure.

Outline:
Abstract
Introduction
What is Strategy?
Strategic Perspective
Problem Statement
Comparison of Strategic Perspectives for Small Business
Strategy of Choice for Small Businesses
Conclusions

From the Paper:

"The strategy planning of a business may be viewed from various perspectives. The strength of a business in a particular area gives it substantial advantage over other business. However, many of the advantages may be short lived as the competitors can also try to acquire these advantages. A proper well thought out strategy may not make a business famous for its well known technology or brands of products but it can certainly give the business the required profitability to operate as a viable business."

Sample of Sources Used:

  • Bracker, J.S., B.W. Keats and J.N. Pearson, 1988, Planning and financial performance among small firms in a growth industry, Strategic Management Journal, 9, 6, November-December, 591-603.
  • Chell, E., J. Haworth, and S. Brearley (1991), The Entrepreneurial Personality: Concepts, Cases and Categories. London: Routledge
  • Christensen, C., Concepts of disruptive innovation, 2004, Retrieved from Internet on 22nd February 2006, http://www.gartner.com/research/fellows/asset_94087_1176.jsp
  • Kotey, B., and Harker, M., A Framework for Examining Strategy and Strategy Types in Small Firms, 1998, Retrieved from Internet on 22nd February 2006, http://www.sbaer.uca.edu/research/1998/ICSB/y002.htm 5/4/04
  • Miles, R.E. and C.C. Snow, 1978, Organizational Strategy, Structure and Process (New York, McGraw-Hill).

Cite this Marketing Plan:

APA Format

Strategy Options for Small Business Concerns (2007, February 01) Retrieved January 18, 2021, from https://www.academon.com/marketing-plan/strategy-options-for-small-business-concerns-91594/

MLA Format

"Strategy Options for Small Business Concerns" 01 February 2007. Web. 18 January. 2021. <https://www.academon.com/marketing-plan/strategy-options-for-small-business-concerns-91594/>

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