Strategy Options for Small Business Concerns Marketing Plan by Writing Specialists

Strategy Options for Small Business Concerns
An in-depth study of how a well developed and executed plan can contribute to the success of small businesses.
# 91594 | 3,232 words | 7 sources | MLA | 2007 | US
Published on Feb 01, 2007 in Business (Small) , Business (Management) , Business (Marketing)

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This paper maintains that small businesses need to have a strategy. The paper demonstrates how a firm with proactive policies, managed by an entrepreneurial or quasi entrepreneurial owner-manager or manager will be more likely to succeed. The paper describes how managing small entrepreneurial concerns is a risky business; according to government statistics, about 400,000 small businesses fail each year. The paper illustrates how a firm with no strategic plan, managed by a 'caretaker' and 'reactive' manager will face a higher chance of failure.

What is Strategy?
Strategic Perspective
Problem Statement
Comparison of Strategic Perspectives for Small Business
Strategy of Choice for Small Businesses

From the Paper:

"The strategy planning of a business may be viewed from various perspectives. The strength of a business in a particular area gives it substantial advantage over other business. However, many of the advantages may be short lived as the competitors can also try to acquire these advantages. A proper well thought out strategy may not make a business famous for its well known technology or brands of products but it can certainly give the business the required profitability to operate as a viable business."

Sample of Sources Used:

  • Bracker, J.S., B.W. Keats and J.N. Pearson, 1988, Planning and financial performance among small firms in a growth industry, Strategic Management Journal, 9, 6, November-December, 591-603.
  • Chell, E., J. Haworth, and S. Brearley (1991), The Entrepreneurial Personality: Concepts, Cases and Categories. London: Routledge
  • Christensen, C., Concepts of disruptive innovation, 2004, Retrieved from Internet on 22nd February 2006,
  • Kotey, B., and Harker, M., A Framework for Examining Strategy and Strategy Types in Small Firms, 1998, Retrieved from Internet on 22nd February 2006, 5/4/04
  • Miles, R.E. and C.C. Snow, 1978, Organizational Strategy, Structure and Process (New York, McGraw-Hill).

Cite this Marketing Plan:

APA Format

Strategy Options for Small Business Concerns (2007, February 01) Retrieved August 15, 2022, from

MLA Format

"Strategy Options for Small Business Concerns" 01 February 2007. Web. 15 August. 2022. <>