Strategic Marketing Plan - Atlas Snow Shoes Marketing Plan by Top Papers

Strategic Marketing Plan - Atlas Snow Shoes
A strategic marketing plan for the Atlas Snow Shoe Company.
# 137072 | 1,250 words | 3 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)


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Description:

This paper looks at the Atlas Snow Shoe Company in detail and prepares a marketing strategy for it. In the first section, the document looks at the segmentation and target market of the firm. Then it goes on to look at the position statement of the organization, taking into account the seven positioning process. Next, the document outlines the strategy and uses the Boston Consulting Group model to analyze the different elements involved in the process.

From the Paper:

"This document looks at the Atlas Snow Shoe Company more in detail and continues to prepare a marketing strategy for it. In the first section the document looks at the segmentation and target market of the firm. Then it goes on to look at the position statement of the organization taking into account the seven positioning process. Next the document outlines the strategy and uses the Boston Consulting Group model to analyze the different elements involved in the process."

Cite this Marketing Plan:

APA Format

Strategic Marketing Plan - Atlas Snow Shoes (2008, December 01) Retrieved February 22, 2020, from https://www.academon.com/marketing-plan/strategic-marketing-plan-atlas-snow-shoes-137072/

MLA Format

"Strategic Marketing Plan - Atlas Snow Shoes" 01 December 2008. Web. 22 February. 2020. <https://www.academon.com/marketing-plan/strategic-marketing-plan-atlas-snow-shoes-137072/>

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