Strategic Marketing Plan - Atlas Snow Shoes Marketing Plan by Top Papers

This paper looks at the Atlas Snow Shoe Company in detail and prepares a marketing strategy for it. In the first section, the document looks at the segmentation and target market of the firm. Then it goes on to look at the position statement of the organization, taking into account the seven positioning process. Next, the document outlines the strategy and uses the Boston Consulting Group model to analyze the different elements involved in the process.