Strategic Marketing Plan
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The objective of this paper is to create a Strategic Marketing Plan for the Atlas Snow Shoe Company. The paper lays out the corporate scope, creates goals and objectives that are SMART, looks at the resource deployment, analyzes the competitive advantage the organization has and uses Porter's Five Forces model along with Ansoff's model and the Boston Consulting Matrix.
From the Paper:"The objective of this document is to create a part of the strategic marketing plan for the Atlas Snow Shoe Company. This document will cover the corporate scope of the organization, goals and objectives, resource deployment, competitive advantage and Porter's five forces theory. Finally the document will identify the assets of the organization and the operational resources that can be used to increase efficiency."
Cite this Marketing Plan:
Strategic Marketing Plan (2008, December 01) Retrieved February 27, 2020, from https://www.academon.com/marketing-plan/strategic-marketing-plan-136897/
"Strategic Marketing Plan" 01 December 2008. Web. 27 February. 2020. <https://www.academon.com/marketing-plan/strategic-marketing-plan-136897/>