Strategic Marketing Management in Japan
The paper explores marketing strategies used to obtain organizational aims and the overall marketing concept in the Japanese market. It outlines a strategic marketing plan and evaluates it in the light of the achievement of organizational aims.
# 28733 | 2,129 words | 5 sources | MLA | 2002 |
Published on Jul 07, 2003 in Business (International) , Business (Management) , Business (Marketing)
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The paper outlines a marketing strategic plan based on the known marketing tools and techniques. The paper then analyzes the marketing strategies used in the Japanese market and what it offers to buyers, sellers, manufacturers and investors thereby showing the connection between marketing and the accomplishment of the corporate goals. It also shows how the process of strategic marketing planning determines the accomplishment or failure of the targeted performance and goals of an organization.
From the Paper:"Choosing the market of Japan for a close analysis from the standpoint of marketing strategies and principles being employed in the international market is most suitable decision, keeping in mind the fact that Japan has the world's second most large economy. This is because Japan "occupies an important position in virtually every industry and business activity worldwide" (Genzberger & Hinkelman, Introduction)."
Cite this Marketing Plan:
Strategic Marketing Management in Japan (2003, July 07) Retrieved October 22, 2020, from https://www.academon.com/marketing-plan/strategic-marketing-management-in-japan-28733/
"Strategic Marketing Management in Japan" 07 July 2003. Web. 22 October. 2020. <https://www.academon.com/marketing-plan/strategic-marketing-management-in-japan-28733/>