Services Marketing for a Small CPA Firm
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This paper first gives a history of a CPA firm and describes how the firm was established. The paper then goes on to describe the marketing plan that was established by the firm's founders to accomplish their goals. This is then followed by a detailed account of how the firm implemented the marketing plan. The paper concludes with a brief listing of the benefits such a plan will bring the firm.
Table of Contents:
Table of Contents:
From the Paper:"Implementing these ideas from a services marketing prospective should help Andrew and Brett increase their profits by increasing awareness of their various revenue streams. The new investment counseling service will complement the services already offered, and create a more complete financial package to offer to existing and new customers. Training the employees in customer relationship building, as well as knowledge of all services offered by the firm will help cement current customer relationships as well as gaining more and more add-on revenues from them as time goes by. Client relationships will also be improved by the implementation of a client newsletter which will also keep the clients apprised of services offered as well as bringing them into the family fold the firm is creating. The advertising campaign devised by their hired marketing firm will focus on their community involvement and personal touch with the result of enticing local businesses with similar values and viewpoints."
Sample of Sources Used:
- Zeithami, Varerie A.; Bitner, Mary Jo; Gremler, Dwayne D. Services Marketing (Integrating Customer Focus Across the Firm), 4th Edition McGraw-Hill Irwin pp 8-12
Cite this Marketing Plan:
Services Marketing for a Small CPA Firm (2009, December 09) Retrieved September 28, 2023, from https://www.academon.com/marketing-plan/services-marketing-for-a-small-cpa-firm-117574/
"Services Marketing for a Small CPA Firm" 09 December 2009. Web. 28 September. 2023. <https://www.academon.com/marketing-plan/services-marketing-for-a-small-cpa-firm-117574/>