Roudenbush Marketing Plan Marketing Plan by Top Papers

Roudenbush Marketing Plan
A marketing plan for Roudenbush's tutoring services.
# 133284 | 2,000 words | 2 sources | MLA | 2007 | US
Published on Dec 01, 2007 in Business (Companies) , Business (Industries) , Business (Marketing)

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This paper discusses the tutoring industry, its worth and its expectations of growth, and sets out an aggressive marketing plan for launching Roudenbush's tutoring services on the local market. The writer contends that by presenting tutoring services as an indispensable part of a successful career, Roudenbush should be able to attract clientele.

From the Paper:

"Because the tutoring industry is viewed as a growth industry and the local market is somewhat underserved, Roudenbush intends to adopt an aggressive marketing strategy. Since the research reveals that the tutoring industry is worth in excess of $4b and has more than 250k employed tutors, the broader market environment justifies Roudenbush's plans to enter the local market (Miron, 2005). Combined with the demands that NCLB places on services, it is clear that tutoring services are not only in demand but should be a requisite..."

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