Rolling Bookbag Marketing Plan Marketing Plan by ResearchRiter

Rolling Bookbag Marketing Plan
A marketing plan for the Secure Rolling Bookbag.
# 121665 | 500 words | 0 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Marketing) , Business (Business Plans)

$9.95 Buy and instantly download this paper now


This paper is a marketing plan for a hypothetical product, the Secure Rolling Bookbag. It describes the product, identifies its target market and competitors, and provides a SWOT analysis.

From the Paper:

"The Mobile Book Company will market its Secure Rolling Bookbag across the United States in two primary sectors-students of any age and the business sector. The bookbag has several security features that provide a competitive advantage over rival companies' rolling bookbags. First, it has a global positioning system (GPS) chip that allows the owner to locate it anywhere, so if it becomes lost or stolen, it can be retrieved. Second, it has a computerized thumbprint locking system that prevents anyone but the owner from..."

Cite this Marketing Plan:

APA Format

Rolling Bookbag Marketing Plan (2008, December 01) Retrieved February 26, 2024, from

MLA Format

"Rolling Bookbag Marketing Plan" 01 December 2008. Web. 26 February. 2024. <>