Rolling Bookbag Marketing Plan
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This paper is a marketing plan for a hypothetical product, the Secure Rolling Bookbag. It describes the product, identifies its target market and competitors, and provides a SWOT analysis.
From the Paper:"The Mobile Book Company will market its Secure Rolling Bookbag across the United States in two primary sectors-students of any age and the business sector. The bookbag has several security features that provide a competitive advantage over rival companies' rolling bookbags. First, it has a global positioning system (GPS) chip that allows the owner to locate it anywhere, so if it becomes lost or stolen, it can be retrieved. Second, it has a computerized thumbprint locking system that prevents anyone but the owner from..."
Cite this Marketing Plan:
Rolling Bookbag Marketing Plan (2008, December 01) Retrieved July 06, 2020, from https://www.academon.com/marketing-plan/rolling-bookbag-marketing-plan-121665/
"Rolling Bookbag Marketing Plan" 01 December 2008. Web. 06 July. 2020. <https://www.academon.com/marketing-plan/rolling-bookbag-marketing-plan-121665/>