Retail Swimwear Stores Marketing Plan by cee-cee

Retail Swimwear Stores
A marketing plan for the opening of retail swimwear stores.
# 110198 | 2,935 words | 6 sources | MLA | 2008 | US

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The paper discusses the plans for the future Ela stores which are to combine a quality designer label with affordable prices at a significantly lower price than a regular designer label . The paper considers the thinking and strategies behind the choice of location, the selection of designers, short and long term plans for the future and the demographics and income of potential clients. The paper discusses a projected profit and loss statement, business plans and a budget including promotion and advertising plans together with a look at human resources.

The Concept
Short Term Goals
Long Term Goals
The Market
Financial Reports
Start Up Cost
Merchandising / Marketing
Newspapers and Magazines
Participating to Fashion Fairs
Promotion Event in Brazil
Store Policies

Sample of Sources Used:

  • New York City, New York Statistics and Demographics. US Census 2000. On the Internet at Last retrieved on December 9, 2007
  • What New Yorkers Earn. On the Internet at Last retrieved on December 9, 2007
  • From
  • From
  • On the Internet at

Cite this Marketing Plan:

APA Format

Retail Swimwear Stores (2008, December 17) Retrieved July 02, 2022, from

MLA Format

"Retail Swimwear Stores" 17 December 2008. Web. 02 July. 2022. <>