Precor, Incorporated Marketing Plan by cee-cee

Precor, Incorporated
Presents a marketing plan for Precor, Incorporated, a leading manufacturer of sports equipments based in Helsinki, Finland.
# 115012 | 2,515 words | 5 sources | APA | 2009 | US
Published on Jul 02, 2009 in Business (Companies) , Business (Marketing) , Business (Business Plans)

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This paper discusses Precor's marketing plan for their new fitness product, which the company is hoping to successfully launch. The paper explains that the product is actually an accessory to already existent products and Precor hopes that it will increase the efficiency of the fitness equipment already on the market. Situation, PEST and SWOT analyses are included with the paper to identify the internal and external forces that could affect Precor's marketing operations. The paper also discusses numerous company decisions concerning the product, its price, promotion, the distribution channels, the budget and schedule for the launch, all of which are included in the marketing plan.

Table of Contents:
Executive Summary
Company Description
Strategic Focus and Plan
Situation Analysis
The Fitness Industry
PEST Analysis
SWOT Analysis
Internal Strengths
Internal Weaknesses
External Opportunities
External Threats
Market Product Focus
Marketing Program
Financial Data and Projections
First Trimester
Second Trimester
Third Trimester
Implementation Plan
Evaluation and Control

Sample of Sources Used:

  • 1999, Precor Case Study, Washington State University Cooperative Extension Energy Program and Commuter Challenge, last accessed on March 20, 2008
  • 2002-2007, Marketing Mix, Net MBA, Business Knowledge Center, last accessed on March 20, 2008
  • 2008, Why the Fitness Industry?, Bally Total Fitness,, last accessed on March 20, 2008
  • 2008, Official Website of Precor, last accessed on March 20, 2008
  • 2008, Official Website of Amer Sports, last accessed on March 20, 2008

Cite this Marketing Plan:

APA Format

Precor, Incorporated (2009, July 02) Retrieved April 18, 2021, from

MLA Format

"Precor, Incorporated" 02 July 2009. Web. 18 April. 2021. <>