Pfizer Marketing Strategy Marketing Plan by Top Papers

Pfizer Marketing Strategy
A discussion on the marketing strategy of Pfizer, a major pharmaceutical industry competitor.
# 133684 | 1,750 words | 0 sources | 2007 | US
Published on Dec 01, 2007 in Business (Companies) , Business (Marketing)


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Description:

The competitive environment of the pharmaceutical industry is examined within the context of Porter's five forces model and Merck is utilized as an illustrative competitor. The problem statement questions whether Pfizer's marketing strategy is adequate for the present global environment and what possible strategic adjustments it could take to better position itself in the market. The theoretical research approach of the study is qualitative with a reliance on grounded theory which argues that the research itself should not only validate or invalidate the hypothesis but that the research, conclusion, and recommendations should actually result in additional research hypotheses.

From the Paper:

"The following proposal discusses the marketing strategy of a major pharmaceutical industry competitor: Pfizer. The competitive environment of the pharmaceutical industry is examined within the context of Porter's five forces model and Merck is utilized as an illustrative competitor. The problem statement questions whether Pfizer's marketing strategy is adequate for the present global environment and what possible strategic adjustments it could take to better position itself in the market. The theoretical research approach of the study is qualitative with a reliance..."

Cite this Marketing Plan:

APA Format

Pfizer Marketing Strategy (2007, December 01) Retrieved January 24, 2022, from https://www.academon.com/marketing-plan/pfizer-marketing-strategy-133684/

MLA Format

"Pfizer Marketing Strategy" 01 December 2007. Web. 24 January. 2022. <https://www.academon.com/marketing-plan/pfizer-marketing-strategy-133684/>

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