Nintendo Marketing Plan Marketing Plan by scribbler

Extensive marketing plan for Nintendo products.
# 151725 | 3,156 words | 21 sources | APA | 2012 | US
Published on Sep 06, 2012 in Business (Companies) , Business (Marketing)

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This paper presents an overall marketing plan for Nintendo, a company with brand recognition for its video gaming systems. In particular, the paper discusses Nintendo's new and highly successful interactive game system, the Wii. First, the paper gives information about the video game industry as a whole. Then, it focuses on Nintendo's competition, especially Microsoft . Next, it considers how the global recession has impacted this industry. Additionally, the paper includes an explanation on market demographics in a macro-economic context. The paper explores how Nintendo measures its outputs, which is seen as very qualitative. Numerous charts, graphs and tables illustrate points throughout the paper on market shares and computer games demographics. The paper concludes with recommendations for Nintendo to maintain its market share in the future, noting that the company should continue to develop participatory games such as the Wii. Several appendices with figures are included in the paper.


Background Analysis
Situational Analysis
Macro-Environment Analysis
Nintendo Competitive Analysis
Wii Retailing and Supply Chain Strategy
Key Opportunities and Challenges
Marketing Strategy
Marketing Budget for the Plan

From the Paper:

"Included in this assessment of the macro-environment that Nintendo competes in is an analysis of customer demographics, customer needs and trends in the market. As Nintendo is a highly data driven company many of the presentations given by senior executives are quoted in this section, obtained from their Investor Relations website (Nintendo Investor Relations, 2009).
"Nintendo faces the same risks as many other companies that rely on discretionary income of consumers for their profits and continual sales of ancillary products. For Nintendo, the pace of discretionary spending has a direct impact on revenue and profitability forecasts. The senior management of Nintendo has completed an assessment of how the global economic conditions will impact the company and it is shown in Table 1, Nintendo Assessment of Global Market Conditions for Video Games. Nintendo senior management expects slight growth in the second and third quarters of 2010 following a very challenging Q1 of -25.9% decline in global revenues. An analysis of each area of Nintendo's business ..."

Sample of Sources Used:

  • Saravudh Anantachart 2004. Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building. Journal of Promotion Management 11, no. 1 (January 1): 101-125.
  • Aaker, David A. 2009. "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean." Harvard Business School Press Books : 1.
  • Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42
  • Binken, Jeroen L.G, and Stefan Stremersch. 2009. "The Effect of Superstar Software on Hardware Sales in System Markets." Journal of Marketing 73, no. 2: 88-104.
  • Scott D Anthony, Clayton M Christensen. 2008. Disruption, One Step at a Time. Forbes, October 27, 97.

Cite this Marketing Plan:

APA Format

Nintendo Marketing Plan (2012, September 06) Retrieved May 30, 2023, from

MLA Format

"Nintendo Marketing Plan" 06 September 2012. Web. 30 May. 2023. <>