Nike Apparel in China
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This paper is a bulleted list of factors and figures on marketing Nike shoes in China.
From the Paper:"Advertising strategies will emphasize television and Internet advertising that features collectivist benefits rather than individualistic benefits. (Zhang Neelankavil) In addition, culturally-congruent advertising appeals that fit well with the existing culture will work better in China than advertising strategies that run counter to the Chinese culture. Use of the current advertising campaign is discouraged as the Chinese market is quite different from..."
Cite this Marketing Plan:
Nike Apparel in China (2008, December 01) Retrieved September 18, 2020, from https://www.academon.com/marketing-plan/nike-apparel-in-china-125066/
"Nike Apparel in China" 01 December 2008. Web. 18 September. 2020. <https://www.academon.com/marketing-plan/nike-apparel-in-china-125066/>