Members Only Event GUESS Fashion Show Proposal Marketing Plan

Members Only Event GUESS Fashion Show Proposal
Proposes an in-store "members only event" (MOE) fashion show specifically for the GUESS store in the Montgomery Mall.
# 147122 | 1,775 words | 4 sources | APA | 2010 | US
Published on Feb 27, 2011 in Business (Companies) , Business (Small) , Business (Marketing) , Art (Apparel/Fashion)


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Description:

In this paper, the writer explains that the GUESS store in the Montgomery Mall has not met its sales targets. The writer, therefore, proposes an in-store "members only event" (MOE) fashion show to attract more customers, obtain a higher level of GUESS loyalty, increase profits and advertise this GUESS store. The paper reviews literature supporting the success of this type of customer-building events. The paper also presents a day-by-day work schedule including research, marketing and advertising plans, budgeting and scheduling.

Table of Contents:
Introduction
Plan of Work
Conclusion
Appendix: Chart of Resources and Costs

From the Paper:

"The second day is getting the list of top paying clienteles and acquiring the top selling products to wear for the fashion show, along with the cost of each item. A list will be created detailing each outfit the model will have to wear, along with the pricing of each item in case of damages. Obtaining the list of customers and popular products will be easy because corporate sends a monthly update on new product knowledge and the system keeps track of customer's spending. No extensive research for this is necessary."

Sample of Sources Used:

  • James Covert. (2007, April 13). Retail Sales Gain, but Slowdown Is Seen; Consumers Show Signs Of Fatigue as Big Stores Predict Falloff in April. Wall Street Journal (Eastern Edition), p. A.8. Retrieved December 14, 2010, from ProQuest National Newspapers Core. (Document ID: 1254000001).
  • By Ann Zimmerman. (2001, May 11). Retail Sales Beat Forecasts In April, After a Slow Start --- Discount Outlets Flourish, But Department Stores Show Sluggish Results. Wall Street Journal (Eastern Edition), p. B.4. Retrieved December 14, 2010, from ProQuest National Newspapers Core. (Document ID: 72786859).
  • Elizabeth Holmes. (2009, November 25). Corporate News: Better Mood Seen for Casual Retailers as Profits Rise. Wall Street Journal (Eastern Edition), p. B.6. Retrieved December 14, 2010, from ProQuest National Newspapers Core. (Document ID: 1907526511).
  • Snyder, E. (2010). Retailers up the ante with fashion shows, wine, food read more: retailers up the ante with fashion shows, wine, food | nashville business journal . Retrieved from http://www.bizjournals.com/nashville/print-edition/2010/12/03/retailers-up-the-ante.html

Cite this Marketing Plan:

APA Format

Members Only Event GUESS Fashion Show Proposal (2011, February 27) Retrieved September 19, 2019, from https://www.academon.com/marketing-plan/members-only-event-guess-fashion-show-proposal-147122/

MLA Format

"Members Only Event GUESS Fashion Show Proposal" 27 February 2011. Web. 19 September. 2019. <https://www.academon.com/marketing-plan/members-only-event-guess-fashion-show-proposal-147122/>

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