Mars Bar Unlimited Marketing Plan by supercalifragilistic

Mars Bar Unlimited
A marketing proposal for the "Mars Bar Unlimited" candy bar that is supported by its "Energy of Life!" campaign.
# 97587 | 5,361 words | 15 sources | MLA | 2007 | US
Published on Aug 26, 2007 in Business (Companies) , Business (Marketing)

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The paper reveals that Mars Incorporated is a multi-billion dollar global manufacturer of a wide range of consumer products. The paper explores the marketing options for the new Mars Bar Unlimited candy bar. The paper discusses the promising prospects of the new energy bar initiative and concludes that Mars Incorporated has an establish track record of recognizing what its consumers want and in providing them with quality and good tasting products.

Introduction: Briefing
Situation Analysis
SWOT Analysis
Review of Consumer
Advertising Strategy
Creative Solution
Media Solution
Other Ideas

Sample of Sources Used:

  • Alldredge, K. G., Griffin, T. R., & Kotcher, L. K. (1999). May the sales force be with you. The McKinsey Quarterly, 110.
  • Anderson, R. E. (2004). Just get out of the way: How government can help business in poor countries. Washington, DC: Cato Institute.
  • Bowlby, R. (2001). Carried away: The invention of modern shopping. New York: Columbia University Press.
  • Bright, C. (2001, November-December). Chocolate could bring the forest back. World Watch, 14(6), 17.
  • Mars, Inc. company profile. (2007). Datamonitor. [Online]. Available: coms2/summary_0289-107_ITM.

Cite this Marketing Plan:

APA Format

Mars Bar Unlimited (2007, August 26) Retrieved May 09, 2021, from

MLA Format

"Mars Bar Unlimited" 26 August 2007. Web. 09 May. 2021. <>