Marketing to Senior Citizens Marketing Plan by Nicky

Marketing to Senior Citizens
A discussion of the characteristics of the older adults market.
# 128514 | 3,035 words | 7 sources | APA | 2010 | US
Published on Jul 26, 2010 in Business (Marketing) , Business (Consumer Behavior) , Aging (General)

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The paper discusses market segmentation by age and then explores the features which characterize senior citizens. The paper explains how older adults possess more time, do not wish to spend large amounts of money, have time for learning and health is their primary concern. The paper further explains the necessity of having an easily accessible store location and easy access to the actual facility. The paper also describes other features that must be taken into consideration by all service providers, such as restaurants and sports facilities. In addition, the paper points out that most seniors attempt to deny their age and limitations and simply want to be treated as regular citizens.

Market Segmentation by Age
Marketing to Senior Citizens

From the Paper:

"Today's business community places an increased emphasis on its consumers as they represent the path to organizational success. Several marketing operations are being conducted to properly identify the target market with its unique characteristics. The full satisfaction of the needs forwarded by the consumers is the key to the registration of corporate profits. In this order of ideas then, marketing teams within organizations divide the overall market into numerous segments, based on various features, such as gender, social status, race or even age. McDonald's for instance is one of the first companies to see children as consumers. And in order to attract and satisfy them, the organization has developed products and services destined for child consumption, such as the Happy Meals or the parks outside the stores. But McDonald's has also recognized the role of their elderly consumers, who are not only the grandparents of the children consumers, but a consumer group of their own."

Sample of Sources Used:

  • Cotton, R.T., Clarck, J., 1998, Exercise for Older Adults: Ace's Guide for Fitness Professionals, Human Kinetics Publishers
  • Croft, M.J., 1994, Market Segmentation: A Step-by-Step Guide to Profitable New Business, Cengage Learning
  • DeThomas, A., Grensing-Pephal, 2001, Writing a Convincing Business Plan, 2nd Edition, Barron's Educational Series Inc.
  • Mellor, J.M., Rehr, H., 2005, Baby Boomers: Can My Eighties Be Like My Fifties? Springer Publishing Company Inc.
  • Michman, R.D., Mazze, E.M., Greco, A.J., 2003, Lifestyle Marketing: Reaching the New American Consumer, Greenwood Publishing Inc.

Cite this Marketing Plan:

APA Format

Marketing to Senior Citizens (2010, July 26) Retrieved August 13, 2020, from

MLA Format

"Marketing to Senior Citizens" 26 July 2010. Web. 13 August. 2020. <>