Marketing Plan: Style Me Fashion App Marketing Plan

Marketing Plan: Style Me Fashion App
A comprehensive marketing plan for the Style Me fashion application for iPhones, iPods, and tablets.
# 154105 | 10,666 words | 1 source | 2012 | CO
Published on Jan 15, 2015 in Women Studies (General) , Communication (General) , Advertising (General)


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Description:

StyleMe is an application for iPhones, iPods, and tablets like the iPad and Kindle that helps women and men to save time when it comes to dressing up for any occasion. This application consists of a personal stylist and consultant at the same time, and the best part of it is that this stylist uses clothes from the user's own closet to advise them in what to wear, which has never been seen before. StyleMe can record all the clothes you have by scanning the UPC, which is the bar code on clothes, accessories, and shoes and then adding it to the user's personal closet.
StyleMe would be ideal to help any person in their everyday lives. It may be a businessman going to an important meeting or a housewife taking their kids to school; this personal stylist will serve for all kinds of people. This application will help people save time and the hassle of worrying about "what should I wear?" Read more about this fabulous app on the full Marketing Plan with SWOT Analysis included.

From the Paper:

"StyleMe is an application for iPhones, iPods, and tablets like the iPad and Kindle that helps women and men to save time when it comes to dressing up for any occasion. This application consists of a personal stylist and consultant at the same time, and the best part of it is that this stylist uses clothes from the user's own closet to advise them in what to wear, which has never been seen before. StyleMe can record all the clothes you have by scanning the UPC, which is the bar code on clothes, accessories, and shoes and then adding it to the user's personal closet. When customers already have their wardrobe recorded in the application is when the fun part comes. When you first download the application, users will have to fill in certain information like your height, weight and measurements, preferences, and lifestyles so the online personal stylist machine can be able to know which types of clothes would look better on their body type (whether the person has an apple, pear or hourglass body). This information will be kept within our database and the application. The app is very easy to use and can be used by anybody in order to find an outfit that would satisfy him or her and make them look good. StyleMe has a variety of destinations in its database where users can choose where they are going so their outfit can be set according to the place they are going; they may be going to a business meeting, the beach, school, or even to the gym. Our application also has the current weather and temperature so customers can dress accordingly to every event, no matter what the temperature is; users will be prepared for every situation. Once they have picked a destination and checked the weather, the personal stylist will come up with some outfit options for users to wear from their own closet. Their next step will be to choose the one they like the most and then put it on and go enjoy their day with their fabulous outfit! If users are indecisive of what the personal stylist matcher is recommending them, they have the opportunity to talk to a professional fashion consultant 24/7. There will be a chatroom available for them to ask all the questions they want and the consultant will answer them and advise users the best way possible by pulling up the user ID and their file."

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APA Format

Marketing Plan: Style Me Fashion App (2015, January 15) Retrieved July 22, 2019, from https://www.academon.com/marketing-plan/marketing-plan-style-me-fashion-app-154105/

MLA Format

"Marketing Plan: Style Me Fashion App" 15 January 2015. Web. 22 July. 2019. <https://www.academon.com/marketing-plan/marketing-plan-style-me-fashion-app-154105/>

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