Marketing Plan: RJS Private Wealth Management. Marketing Plan by Master Researcher

Marketing Plan: RJS Private Wealth Management.
This marketing plan outlines the objectives, strategies and campaigns to be pursued by RJS Private Wealth Management during fiscal 2002.
# 37024 | 1,900 words | 7 sources | 2002 | US
Published on Sep 27, 2003 in Business (Finance, Investment and Banking) , English (Misc)


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Description:

This marketing plan outlines the objectives, strategies and campaigns to be pursued by RJS Private Wealth Management during fiscal 2002. Therefore it commences with an extensive review of the RRSP market in 2001. This review provides the basis for the "Outlook for Fiscal 2002". The specific problems and opportunities before RJS Private Wealth Management are identified. Then specific objectives and strategies for the 2002 campaign are identified. Finally, the deployment of resources in the 2002 campaign is outlined. In this area media relations and 'buzz' marketing are both approached innovatively to increase the appeal to, and contact with, the target demographic of affluent, professionals in their forties.

Cite this Marketing Plan:

APA Format

Marketing Plan: RJS Private Wealth Management. (2003, September 27) Retrieved May 09, 2021, from https://www.academon.com/marketing-plan/marketing-plan-rjs-private-wealth-management-37024/

MLA Format

"Marketing Plan: RJS Private Wealth Management." 27 September 2003. Web. 09 May. 2021. <https://www.academon.com/marketing-plan/marketing-plan-rjs-private-wealth-management-37024/>

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