Marketing Plan Phase III-A&B Marketing Plan by Master Researcher

Marketing Plan Phase III-A&B
A review of the Compass Vending Services new marketing plan.
# 90164 | 675 words | 3 sources | 2006 | US
Published on Dec 01, 2006 in Business (Marketing) , Business (General)

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This document discusses the pricing and promotion strategy for Compass Vending Services's (CVS) new product line of organic, healthy snack foods. The product line is marketed under the SunRidge Farms brand and is to be distributed in many of the same institutional and organizational outlets CVS's current products are marketed and distributed through.

From the Paper:

"The concept put forward in this present research makes the assumption that the product price determines the promotion strategy to some extent and that the product price is inherently related to how CVS can position the SunRidge Farms brand of healthy snack foods. Supporting Statement Recognizing the importance of pricing and promotion to its overall positioning of these new healthy snack foods in the marketplace ensures that CVS is constantly elevating the competitive barriers for new entrants and new products. Product Overview CVS has introduced a pre-packaged healthy/organic snack food marketed under the SunRidge Farms brand name (Canteen, 2006). Marketed as organic and all natural, these products consist of several types."

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