Marketing Plan - Pet Grooming Business Marketing Plan by cee-cee

Marketing Plan - Pet Grooming Business
A case study, using a pet grooming business to illustrate a marketing plan.
# 110635 | 4,446 words | 11 sources | APA | 2008 | US
Published on Dec 28, 2008 in Business (Marketing)


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Description:

This paper is a case study, using a pet grooming business to illustrate the 4Ps of a marketing plan: product; price; place (distribution); and promotion. The paper defines each term in relation to the pet grooming business and reviews what is involved in a pet grooming business, giving reasons why it might be lucrative. The paper also provides a SWOT analysis, identifying the strengths, weaknesses, opportunities and threats that the pet grooming business might run into.

Outline:
Introduction
The 4Ps of Marketing
Product
Price
Place (distribution)
Promotion
The 4Ps - A Practical Model
SWOT Analysis of Pet Grooming service: Situation Analysis
References

Sample of Sources Used:

  • Kirsten, Jacob. (1995, Winter) "Costing and pricing information services" Fee for service, vol. 2, no. 1, pp: 1-7.
  • McKenna, Mindi K. (2001, Oct) "Launch of PetCare KC: Designing an organization for success" Submitted to the Midwest Academy of Management. Retrieved 1 February, 2008 fromhttp://www.midwestacademy.org/Proceedings/2002/papers/McKenna.doc.
  • Middlebrooks, Britanny. (2007, Sep) "Pet love mobile dog grooming" Retrieved 25 January, 2008 from http://www.associatedcontent.com/article/376515/pet_love_mobile_dog_grooming.html
  • N. A. (2007) "Dog washing and grooming outside your home -wherever you live" Retrieved 25 January, 2008 from http://www.dialadogwash.com/dadwservice.html
  • N. A. (n. d.) "Grooming Cats" Retrieved 25 January, 2008 from http://www.purina.co.uk/Home/All+About+Cats/Living+Together+Cat/Looking+Good+Feeling+Good+Cat/Grooming+Your+Cat.htm

Cite this Marketing Plan:

APA Format

Marketing Plan - Pet Grooming Business (2008, December 28) Retrieved August 15, 2022, from https://www.academon.com/marketing-plan/marketing-plan-pet-grooming-business-110635/

MLA Format

"Marketing Plan - Pet Grooming Business" 28 December 2008. Web. 15 August. 2022. <https://www.academon.com/marketing-plan/marketing-plan-pet-grooming-business-110635/>

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