Marketing Plan of Palm Inc. Marketing Plan by Master Researcher

Marketing Plan of Palm Inc.
A review of the marketing plan of Palm Inc.
# 37063 | 2,150 words | 4 sources | MLA | 2002 | US
Published on Sep 28, 2003 in Business (Companies) , Business (Marketing)

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This senior level marketing paper discusses the marketing plan of Palm Inc. a portable computer hardware firm offering handheld devices. The paper provides a situation analysis and looks at market demographics, needs, trends and growth. The paper then presents a SWOT analysis that addresses the strengths and weakness within Palm Inc. and the opportunities and threats that exist in its environment. The paper looks at the critical issues for Palm Inc. as well as the issues that impact market acceptance and Palm Inc's ability to generate revenue. Finally, the paper discusses budgets, controls and likely changes to the marketing plan.

Executive Summary
Situation Analysis
Market Demographics
Market Needs
Market Trends
Market Growth
SWOT Analysis
Keys to Success
Critical Issues
Historical Results
Marketing Strategy
Financials, Budgets, and Forecasts
Break-even Analysis
Sales Forecast
Sales by Segment
Sales by Specialization
Expense Forecast
Linking Sales and Expenses to Strategy
Contribution Margin
Contingency Planning

From the Paper:

"Individual Accounts - The base of individual sales serves to offer consistent revenues for the firm. Approximately 20% of these sales also depend on the firm for ongoing data transmission planning of their investment portfolios. The balance of the clients primarily looks to the firm for data transmission and procuring portable handheld devices.
"Organizations of below 50 Employees - Our most profitable business clients fall into the "below 50 employees" category. These corporate accounts generate the highest revenues on a per-hour basis and also generate revenues on the most consistent basis throughout the year. Many of these accounts are in the hardware and portable relay of information industry. These clients are also more likely to look to Palm Inc. for the widest range of services the firm offers, such as assisting with data transmission planning and procuring portable information dissemination services. Target clients in this category have annual sales over $3 million, operate more than one location, serve a national customer base or more, and are publicly owned."

Cite this Marketing Plan:

APA Format

Marketing Plan of Palm Inc. (2003, September 28) Retrieved September 26, 2023, from

MLA Format

"Marketing Plan of Palm Inc." 28 September 2003. Web. 26 September. 2023. <>