Marketing Plan for the TOTO Brand Marketing Plan by Nicky

Marketing Plan for the TOTO Brand
A marketing plan for high efficiency toilets produced by TOTO USA.
# 147918 | 3,448 words | 4 sources | APA | 2011 | US
Published on Aug 10, 2011 in Business (Companies) , Business (International) , Business (Marketing) , Business (Business Plans)

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The paper describes TOTO's Aquia toilets and outlines the company's marketing strategy. The paper addresses TOTO's target market and competitors and considers the implications of consumer behavior during an economic downturn. The paper looks at the pricing structure for TOTO's products on the domestic market, TOTO's channels of distribution, the planned public relations campaign and proposed budget.

Product Description
Goals and Strategy
Target Market
Channels of Distribution
Public Relations Campaign

From the Paper:

"The Aquia Dual Flush is a decorative, high profile two piece toilet. It has an elongated skirted design. The product is equipped with the Dual-Max Flushing System and with a push button style flush option. The toilet is upgraded with an Oval SoftClose seat. The trapway is large, fully glazed, and it measures 2-1/8".
"The style is transitional. The toilet has a tank cover, fittings, chrome plated push button. The Dual-Max flushing system, which is a TOTO trademark, allows the customer to choose between 1.6 gallon flush or a 0.9 gallon flush in accordance with the customer's needs. This leads to exceptional water savings."

Sample of Sources Used:

  • About TOTO (2009). TOTO USA, Inc. Retrieved April 15, 2009 from
  • Catalonia (2009). Wikipedia, the free encyclopedia. Retrieved April 16, 2009 from
  • Demographics (2009). IDESCAT, Official Statistics Website of Catalonia. Retrieved April 17, 2009 from
  • Developing a Marketing Campaign (2009). CEW Publications. Retrieved April 17, 2009 from

Cite this Marketing Plan:

APA Format

Marketing Plan for the TOTO Brand (2011, August 10) Retrieved May 21, 2022, from

MLA Format

"Marketing Plan for the TOTO Brand" 10 August 2011. Web. 21 May. 2022. <>