Marketing Plan for Revitalize Nightclub
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This paper presents the marketing plan for a new jazz club, known as Revitalize Nightclub, which plans to open soon. The plan explains who the target market of the club will be and why it has the potential to succeed. Additionally, it gives information about the owner and her background. Part of the marketing plan is a SWOT analysis, which focuses on how the club can succeed and an awareness of competition and other threats. It also discusses the chosen location for the club. The paper also includes a sales-forecast chart that gives projections. There is also a chart for returns on investment (ROI). The paper concludes with a break even analysis and confidently states that the club should exceed the break-even point and produce a profit.
From the Paper:"The focus of the company will be on consumers between the ages of 35 to 64, well educated, middle to upper class and like Jazz music. The Nightclub will be tastefully decorated and cater to the more upscale consumer who wants quality entertainment in a relaxing atmosphere. The needs of our target market have not been met by the businesses in the area because none of them offer nightly Jazz entertainment. Revitalize will provide a place for the 35 year old and up crowd to go to relax and unwind with easy listening music and an inviting atmosphere. Revitalize will offer a variety of popular Jazz music in an inviting atmosphere that makes the consumer want to come back for the experience again and again. We will strive to create a sense of belonging within our clients who frequently visit the club and work to achieve a positive reputation within the community. We predict by forming strong relationships with the community and with our clients we will be able to sustain a competitive advantage over other night clubs in the area."
Sample of Sources Used:
- Brown, Tom. (2007). A brief overview of jazz styles. Retrieved July 15, 2011 from http://www.jazzaudienceadvocates.org/essays/essay_overview_jazz_styles.htm
- Hoop City Jazz and Art Festival. (2011). Retrieved July 14, 2011 from www.hoopcityjazz.org
- National Endowment of the Arts. (2008). Survey of public participation in the arts. Retrieved July 10, 2011 from http://www.nea.gov/research/2008-SPPA.pdf
- US Census Bureau. (2007). County and City Data Book. Retrieved July 09, 2011 from http://www.census.gov/statab/www/ccdb.html
Cite this Marketing Plan:
Marketing Plan for Revitalize Nightclub (2011, November 14) Retrieved May 24, 2022, from https://www.academon.com/marketing-plan/marketing-plan-for-revitalize-nightclub-148918/
"Marketing Plan for Revitalize Nightclub" 14 November 2011. Web. 24 May. 2022. <https://www.academon.com/marketing-plan/marketing-plan-for-revitalize-nightclub-148918/>