Marketing Plan for New Evian Bottled Water Marketing Plan by cee-cee

Marketing Plan for New Evian Bottled Water
A look at the factors involved for a marketing strategy for the Danone Group's Evian bottled water.
# 115344 | 2,562 words | 8 sources | APA | 2008 | US
Published on Jul 16, 2009 in Business (Companies) , Business (Industries) , Business (Marketing)


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Description:

This paper provides an overview of the process and marketing analysis involved for the marketing plan for the Danone Group's new line of Evian bottled water. The paper discusses the developing strategies employed by the Danone Group prior to launching the new line of bottled water and discusses the SWOT, PEST and competitor analyses conducted in order to identify the primary target market as well as the marketing approach to the new launch campaign.

Outline:
Executive Summary
Company Description
Situational Analysis
SWOT
Internal Strengths
Internal Weaknesses
External Opportunities
External Threats
PEST
Political
Economical
Socio-Cultural
Technological
Competition
Target Market
Marketing Mix
Product
Price
Place
Promotions
Conclusions and Recommendations
References

Sample of Sources Used:

  • Danone Group 2005-2006 Annual Report, Retrieved from http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-reportsAnnual2005 on April 3, 2008
  • Hein, K., May 21, 2001, Water Competition Heats Up; Summer Awash with a Bevy of Ads, Brandweek
  • 1988 - 2008, Oxygenated Water, Tools for Wellness, http://www.toolsforwellness.com/oxygenated-water.html last accessed on April 3, 2008
  • 2002-2007, The Marketing Mix (the 4 P's of Marketing), Net MBA, Business Knowledge Center, http://www.netmba.com/marketing/mix/ last accessed on April 4, 2008
  • 2005, Danone Takes Hit from US Water Business, Food and Drink Europe, http://www.foodanddrinkeurope.com/news/ng.asp?id=57652-danone-takes-a last accessed on April 4, 2008

Cite this Marketing Plan:

APA Format

Marketing Plan for New Evian Bottled Water (2009, July 16) Retrieved March 24, 2023, from https://www.academon.com/marketing-plan/marketing-plan-for-new-evian-bottled-water-115344/

MLA Format

"Marketing Plan for New Evian Bottled Water" 16 July 2009. Web. 24 March. 2023. <https://www.academon.com/marketing-plan/marketing-plan-for-new-evian-bottled-water-115344/>

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