Marketing Plan for Monsanto Weed Killer Marketing Plan

Marketing Plan for Monsanto Weed Killer
An extensive marketing plan for a new organic product for the Monsanto Company.
# 153679 | 3,504 words | 15 sources | APA | 2013 | US
Published on Oct 01, 2013 in Business (Companies) , Business (Marketing) , Advertising (General)


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Description:

This paper presents a marketing plan for Monsanto's Organix Weed Control products. The paper provides an analysis of the market trends and demographics and provides a SWOT analysis. Next, the paper explores the marketing strategies of Monsanto and then presents a brief summary of the financial projections. Finally, the paper addresses the implementation, controls and evaluation of this marketing plan.

Outline:
Executive Summary
Introduction
Marketing Strategies
Financial Projection
Implementation, Controls and Evaluation

From the Paper:

"Monsanto is the world's leading producer of genetically modified foods and is the creator of Roundup, one of the most recognized weed killers in the world (Monsanto, 2013). Unfortunately, Monsanto has not always been spent considerable time in the media due to unethical practices and has been fighting hundreds of law suits over the past several decades that involve the environmental hazards of Roundup, as well as cases involving farmers and their reuse of genetically modified seeds which have been patented by Monsanto (2013). The company is a multibillion dollar company that has a strong customer base for both product lines (GM seeds and Roundup) but they have gained such negative press among environmentalists, American farmers, and organic-agriculture supporters. While Monsanto is not experiencing a major financial crisis because of the negative publicity, they are showing signs of profit loss (Yahoo! Finance, 2013). Furthermore, even though the federal government has been supportive recently in passing agricultural legislation that includes statutes to protect the company from GM seed lawsuits, as more public pressure is placed on the government, the support will likely waiver. Therefore, it is in the company's best interest to develop a new line of organic weed management products which will open a new market, improve the company's public image, and potentially reduce the number of lawsuits and increase profits.Though advertising cannot change consumers' deeply rooted values and attitudes, advertising may succeed in transforming a person's negative attitude toward a product into a positive one (Lamb, 2013, p. 268)."

Sample of Sources Used:

  • Arbico. (2013). Retrieved from http://www.arbico-organics.com/
  • Avenger Organics. (2013). Retrieved from http://avengerorganics.com/
  • Consumer profile facts: Consumer interest in organic products continues. (2010). Organic Trade Association. Retrieved from http://www.ota.com/organic/mt/consumer.html
  • Dimitri, C. and Oberholtzer, L. (2009). Marketing U.S. organic foods: Recent trends from farms to consumers. Economic Information Bulletin, EIB-58. Retrieved from http://www.ers.usda.gov/publications/eib-economic-information-bulletin/eib58.aspx#.Udo0ifmTjZU
  • Greene, C. (2007). Data Track the Expansion of International and U.S. Organic Farming. United States Department of Agriculture, Economic Research Service.Retrieved from http://webarchives.cdlib.org/sw1tx36512/http://www.ers.usda.gov/AmberWaves/September07/DataFeature/

Cite this Marketing Plan:

APA Format

Marketing Plan for Monsanto Weed Killer (2013, October 01) Retrieved November 17, 2019, from https://www.academon.com/marketing-plan/marketing-plan-for-monsanto-weed-killer-153679/

MLA Format

"Marketing Plan for Monsanto Weed Killer" 01 October 2013. Web. 17 November. 2019. <https://www.academon.com/marketing-plan/marketing-plan-for-monsanto-weed-killer-153679/>

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