Marketing Plan for Men's "Promise" Skin Lotion Marketing Plan

Marketing Plan for Men's "Promise" Skin Lotion
Outlines the marketing plan for a new men's cosmetic product, "Promise" skin lotion, to be introduced in Michigan.
# 148381 | 3,045 words | 8 sources | APA | 2011 | KE
Published on Oct 17, 2011 in Business (Small) , Business (Marketing) , Business (Business Plans)

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This paper explains that, considering the growing interest among middle aged men in maintaining a softer skin as they age, the company is introducing a new organic cosmetic product branded as "promise" skin lotion with a target market aimed at men between the ages of 18 to 50. Next, the author reviews the cultural, legal, economic, political and technological environmental factors and performs a SWOT analysis to provide information upon which to base the marketing plan. The paper proceeds by presenting the marketing objectives, the budget and the marketing strategies for the product, pricing, distribution and communications. SWOT analysis and detailed budget charts are included in the paper.

Table of Contents:
Executive Summary
Environmental Factors
Cultural Environment
Legal Environment
Economic Environment
Political Environment
Technological Environment
Target Market
Marketing Objectives
Marketing Strategies
Product Strategy
Product Pricing Strategies
Distribution Strategy
Communication Strategy
SWOT Analysis

From the Paper:

"The company intends to sell the promise skin lotion at a fair price upon which all the costs attributed to the production, distribution, promotion, and taxes are recovered. Moreover, the company would associate a twenty five percent profit to the product total cost. This would be in line with the company goals of recovering the product cost and be able to maintain a competitive edge in the market. Moreover, the product would be accompanied by a discount of 5% or fifty grams of the promise skin lotion for customers purchasing more than a dozen packet of product above fifty grams. In addition, loyal customers will be recognized in time and given a distinctive treatment. This could be by giving them free samples or gifts."

Sample of Sources Used:

  • Bradley, F. (1995). International marketing strategy. Prentice hall.
  • Dent, J. (2011). Distribution channels: Understanding and managing channels to market.Kogan page publishers.
  • Doole, I. & Robin, L. (2008). International marketing strategy: Analysis,development and implementation. London: Cengage learning EMEA.
  • L'Oreal, (2008). Annual report-L'Oreal finance. Retrieved from
  • Smith, T.J. (2011). Pricing strategy: Setting price levels, managing price discounts, & price structures. Cengage learning.

Cite this Marketing Plan:

APA Format

Marketing Plan for Men's "Promise" Skin Lotion (2011, October 17) Retrieved June 03, 2023, from

MLA Format

"Marketing Plan for Men's "Promise" Skin Lotion" 17 October 2011. Web. 03 June. 2023. <>