Marketing Plan and the Yankees
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In this article, the writer maintains that the New York Yankees is one of the world's most popular sports teams with global brand recognition. The writer provides an overview of the team and brand and a marketing plan for the Yankees.
From the Paper:"It is also one of the world's richest athletic franchises now valued at in excess of $1b and a roster of some of baseball's most famous athletes: Derek Jeter, Alex Rodriguez, and Randy Johnson among them. This brand recognition and all star player roster are unprecedented in professional sports. Yet, the Yankees marketing muscle does not stop with its roster or its astronomical financial worth. The Yankees' owner, George Steinbrenner, is himself a ..."
Cite this Marketing Plan:
Marketing Plan and the Yankees (2006, December 01) Retrieved December 05, 2023, from https://www.academon.com/marketing-plan/marketing-plan-and-the-yankees-130633/
"Marketing Plan and the Yankees" 01 December 2006. Web. 05 December. 2023. <https://www.academon.com/marketing-plan/marketing-plan-and-the-yankees-130633/>