Marketing of California State University Marketing Plan by cee-cee

Marketing of California State University
This paper provides a marketing plan for the California State University, Northridge.
# 109332 | 1,387 words | 7 sources | MLA | 2008 | US
Published on Nov 28, 2008 in Education (Higher) , Education (Theory) , Business (Marketing) , Business (Consumer Behavior)


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Description:

In this article, the writer maintains that a university must keep its marketing mind upon commercial as well as altruistic and academic concerns to function in today's competitive economy. Students have many other potential options, besides choosing to attend a particular university, and a university must make a persuasive case that it suits its target customer's needs. Reflecting the dual nature of every educational institution, this paper specifically addresses the marketing needs of California State Northbridge through the rubric of the 4Ps, or the marketing 'mix' that makes a product, service, or institution like a university unique. These 4Ps include product, place (of distribution), promotion, and price (cost).

Outline:
Introduction
Product Segmentation
Place
Promotion
Price
People
Processes
Descriptive Synopsis of the Marketing Situation

Sample of Sources Used:

  • "About Cal State Northridge." Official Website. 2007. 10 Nov 2007. http://www.csun.edu/aboutCSUN/
  • "Academic Programs." Official Website. 2007. 10 Nov 2007. http://www.csun.edu/academic/index.html
  • "Costs of Attendance." Official Website. 2007. 10 Nov 2007. http://www.csun.edu/finaid/cost.html
  • "Financial Aid & Scholarship Department." Official Website. 2007. 10 Nov 2007 http://www.csun.edu/finaid/
  • "News and Information: Graduation Plan." Official Website. 2007. 10 Nov 2007 http://www.csun.edu/~srceop/newsA.htm

Cite this Marketing Plan:

APA Format

Marketing of California State University (2008, November 28) Retrieved September 18, 2020, from https://www.academon.com/marketing-plan/marketing-of-california-state-university-109332/

MLA Format

"Marketing of California State University" 28 November 2008. Web. 18 September. 2020. <https://www.academon.com/marketing-plan/marketing-of-california-state-university-109332/>

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