Marketing Miami University Calendars Marketing Plan by Nicky

Presents a marketing plan for Miami University Calenders (MUC), a team marketing class project.
# 146606 | 1,925 words | 2 sources | APA | 2011 | US
Published on Jan 04, 2011 in Business (Small) , Business (Marketing)

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This paper relates the marketing strategy to create and market Miami University Calenders (MUC) to meet the defined profit goals and objects of the marketing team. Next, the author examines the design and manufacturing of the calendars and the sponsors, advert and sale prices to make certain that the costs and profit margins are positively balanced. The paper includes a SWOT analysis and the resulting marketing, pricing and promotion strategies. The author includes four figures and a table.

Table of Contents:
The Marketing Plan's Starting Season
Mission Keys to Success
Team Summary Company Ownership Start-up Summary
Market Analysis Summary
Product Description
Competitive Comparison
Miami University Calendars
Strategy and Implementation Summary
Marketing Strategy
Pricing Strategy
Promotion Strategy
Sales Forecast
Management Summary
Financial Plan
Costs to Produce Calendar
Problem Statement

From the Paper:

"Rather than utilizing the best photographer, who charged $260 per setting with a minimum order of 12 settings for each month in the calendar year, the team decided to hire another photographer to shoot only three of the months: February, June, December and the cover. This photographer does not require a minimum order of settings; however, he charges $300 per settings. Costs for the photographer would decrease from $4120 to $1200 to cut production costs by $2820. The balance of the other nine photos would be a combination of collages compiled from students/parents with photography skills."

Sample of Sources Used:

  • Blue Letter Bible. (2009). Ecclesiastes 3 - New King James Version. Blue Letter Bible. Retrieved Mar, 12, 2009 from
  • SWOT Analysis. (2007). Retrieved March 08, 2009 from

Cite this Marketing Plan:

APA Format

Marketing Miami University Calendars (2011, January 04) Retrieved July 05, 2020, from

MLA Format

"Marketing Miami University Calendars" 04 January 2011. Web. 05 July. 2020. <>