Marketing Australian Eucalyptus Oil in China Marketing Plan

Marketing Australian Eucalyptus Oil in China
A marketing plan for the export of Australian eucalyptus oil to China.
# 153795 | 2,570 words | 8 sources | APA | 2014 | KE
Published on Jan 21, 2014 in Business (Marketing)

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This report offers an in-depth analysis and assessment of the Chinese market for the Australian manufactured eucalyptus oil. The report discusses market research, analysis and segmentation, and addresses promotional concepts that are applicable in the introduction and marketing of the eucalyptus oil in China. The report further focuses on the distribution mechanisms that will ensure the product reaches the target audience and consumers. Finally, the report offers various recommendations for the eucalyptus oil company to optimally exploit the wider Chinese market.

Executive Summary
Market Research, Analysis and Target market
Promotional Concept
Distribution Strategy

From the Paper:

"Eucalyptus Oil is a very important commodity used for different purposes. It can be used for industrial and domestic roles. These may include the manufacture of perfumes and cosmetics; food flavours and medicinal products for the treatment of whooping cough, asthma, fever, cancer, upset stomach, tuberculosis, loss of appetite and bacterial dysentery (Pascoe, 2001).
"The manufactured eucalyptus Oil from Queensland can be exported to China. The Chinese population can provide an adequate market for this commodity which should be exploited. However, in order to take advantage of this, well researched strategies should be employed. Deliberate steps should be taken to conduct a well organized market research, launch appropriate sales promotion activities and establish a good rapport with the target market. It will help in understanding the cultural beliefs and diverse needs of the clients (Meng, 2011).
"Finally, the manufacturer should establish supply chains to assist in distributing the commodity to all corners of the country. Obviously, the consumers will only buy this product if it is of high quality. These will be instrumental in ensuring that the manufactured product emerges to be the best alternative in the market. Hence, the manufacturer will withstand the competition in this line of product."

Sample of Sources Used:

  • Bradley, N. (2003) Marketing Research. Tools and Techniques. London: Oxford University Press.
  • Catena, R.A. et al. (2001). Rating Customers According to Their Promptness to Adopt New Products. Operations Research 59(5): 1171-1183.
  • David, A. (2002) Developing Business Strategies. John Wiley and Sons Publishers.
  • Kotler, P. & Armstrong, G. (2007) Principles of Marketing. New Jersey: Prentice Hall.
  • Kotler, K. & Burton, R. (2009). Marketing Management. Australia: French's Forest.

Cite this Marketing Plan:

APA Format

Marketing Australian Eucalyptus Oil in China (2014, January 21) Retrieved December 10, 2023, from

MLA Format

"Marketing Australian Eucalyptus Oil in China" 21 January 2014. Web. 10 December. 2023. <>