Marketing at Coca-Cola Marketing Plan by Write Fine

Marketing at Coca-Cola
An examination of the marketing strategies at the Coca-Cola company.
# 113275 | 2,789 words | 11 sources | APA | 2009 | US
Published on Mar 26, 2009 in Business (Companies) , Business (Marketing)


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Description:

The paper offers a profile of the Coca-Cola company and discusses how the full satisfaction of customers' needs sits at the core of Coca-Cola's marketing strategies. The paper then focuses on Coca-Cola's strategies that are based on customer relations, increasing market share, increasing the exports to foreign countries, and penetrating the unserved markets. The paper concludes with recommendations based on these marketing objectives.

Outline:
Organization Profile
Marketing Orientation at the Company
Marketing Planning Process at the Company
Marketing Activity Recommendations

Sample of Sources Used:

  • Hays, C.L., 2004, The Real Thing: Truth and Power at the Coca-Cola Company, Random House, ISBN 037550628
  • Lloyd, M.E., 2008, Coca-Cola CEO: 2nd Half '08 To Remain Challenging in North America, CNN Money, last accessed on July 18, 2008
  • 2008, Official Website of the Coca-Cola Company, http://www.thecoca-colacompany.com , last accessed on July 18, 2008
  • 2008, Ansoff Matrix, Strategy Vector Model, http://www.strategyvectormodel.com/index.php?option=com_content&view=article&id=56&Itemid=62 last accessed on July 18, 2008
  • 2008, Coca-Cola Co (New York Stock Exchange), Reuters, http://www.reuters.com/finance/stocks/ratios?symbol=KO.N&rpc=66c last accessed on July 18, 2008

Cite this Marketing Plan:

APA Format

Marketing at Coca-Cola (2009, March 26) Retrieved July 10, 2020, from https://www.academon.com/marketing-plan/marketing-at-coca-cola-113275/

MLA Format

"Marketing at Coca-Cola" 26 March 2009. Web. 10 July. 2020. <https://www.academon.com/marketing-plan/marketing-at-coca-cola-113275/>

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