Marketing a Market Research Consultancy Marketing Plan

Marketing a Market Research Consultancy
Presents a marketing plan for the author's market research consultancy in Australia.
# 113626 | 1,995 words | 21 sources | MLA | 2009 | FR
Published on Apr 22, 2009 in Business (Companies) , Business (Small) , Business (Marketing) , Business (Business Plans)

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This paper presents a marketing plan to help evaluate the viability of the author's proposed small business of a market research consultancy. In this paper, a SWOT situational analysis helps to define the marketing objectives and the strategies of the marketing mix. The key to success, the author believes, is to monitor carefully each area of his business and to take corrective actions.

Table of Contents:
Table of Contents
Marketing Objectives and Strategies
Situational Analysis
Target Markets
Marketing Objectives
Marketing Mix
Services (Depth, Breadth)
Marketing Strategies
Monitor and Improve Marketing Performance
In Communication Area
In Sales Area
In Customer Satisfaction

From the Paper:

"If clients' answers show a high dissatisfaction level, I would change the particular point where the dissatisfaction is observed. If it is about providers, the solution could be to contact them and trying to define ways to improve their work relationship. If the provider does not feel concerned by customer service, I would find another one. If the problem is about the payment delay, we can have a negotiation with clients during the contract negotiation and extend payment delay or split the payment in several times."

Sample of Sources Used:

  • Australian Bureau of Statistics, "Gross State Product using the Production Approach GSP (P), 2007 [5220.0.55.002], Page 80
  • Australian Bureau of Statistics, "Market Research Services", 8556.0, 2001-2002
  • Report from CPA Australia, Small Business survey 2008
  • Report from CPA Australia, Financial management of small business August 2008
  • AFP Article "Australia business conditions at 17-year low, recession looms"March the 10th

Cite this Marketing Plan:

APA Format

Marketing a Market Research Consultancy (2009, April 22) Retrieved September 24, 2023, from

MLA Format

"Marketing a Market Research Consultancy" 22 April 2009. Web. 24 September. 2023. <>