Market Potential for Subway Marketing Plan by Master Researcher

Market Potential for Subway
Examines the market potential for a new Subway store, an international sandwich shop operated by franchises.
# 89718 | 1,575 words | 2 sources | 2006 | US
Published on Dec 01, 2006 in Business (Companies) , Business (Industries) , Business (Marketing)

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This paper presents a marketing potential analysis for a new Subway location. The paper looks at a number of factors including location, demographics, income, population trends and socio-economic trends. The paper concludes that market potential exists for the location in question.

From the Paper:

"Market potential is one of the most important factors in determining the location of any business. If the market potential for the area is not large enough for a particular business then that business will fail because it will not have a big enough customer base. This part of the paper will examine the market potential for new Subway store that will possibly be built at 526 Yonge Street (Appendix 1). Basically we want to know if the area in which this store is located will have the right set of conditions to provide a large enough customer base."

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