Market Expansion - Classic Burger Company Marketing Plan by Top Papers

Market Expansion - Classic Burger Company
A look at possible market expansion for the Classic Burger Company.
# 139288 | 750 words | 0 sources | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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This paper gives an in-depth examination of potential market expansion for the Classic Burger Company. According to the paper, to achieve this goal the Classic Burger company must analyze the current competitive environment as well as determine if there is a large enough demand to support a new type of restaurant/entertainment company. By leveraging their existing platform they will be able to achieve some product diversification at reduced risk and expense.

From the Paper:

"The city of Havasu Arizona has all of the elements that make it a successful tourist destination. A constant stream of tourist, stable population, inviting environment combined with the demographics of young adults provide an ideal target market for exploring additional opportunities to market Classic Burger Restaurants. My proposed concept will be to build upon our dominance in the fast food industry by expanding into the upscale full service restaurant market. We would leverage our currently successful business model of high quality food at reasonable prices into the area of upscale lake based mobile..."

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