Kentucky Fried Chicken
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From the Paper:"Kentucky Fried Chicken (KFC) is a fast-food establishment which sells ready-to-eat chicken products throughout the country through company-owned stores and franchisees. KFC is part of the large PepsiCo organization, which also owns Pizza Hut and Taco Bell, two other fast-food chains. KFC dominates the chicken market, commanding more than a 50 percent market share, but faces competition from other fast-food restaurants as well as other chicken outlets. This research focuses on a marketing strategy for KFC (product, place, promotion and price) and examines the company's current marketing strategy.
In the chicken market, KFC has a commanding market share; across the fast-food market as a whole, KFC competes against chains such as McDonald's, Jack in the Box and Burger King, and its market share decreases significantly. McDonald's (and other ..."
Cite this Marketing Plan:
Kentucky Fried Chicken (2003, February 25) Retrieved May 09, 2021, from https://www.academon.com/marketing-plan/kentucky-fried-chicken-19786/
"Kentucky Fried Chicken" 25 February 2003. Web. 09 May. 2021. <https://www.academon.com/marketing-plan/kentucky-fried-chicken-19786/>