International Business: Marketing the Products of a Solar Panels Company Marketing Plan

International Business: Marketing the Products of a Solar Panels Company
A review of the market of Spain, the chosen country for a solar panel company that wants to market its products there.
# 153809 | 1,000 words | 3 sources | APA | 2014 | KE
Published on Jan 31, 2014 in Business (Companies) , Business (Marketing)

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This paper presents an overview of the factors that will affect a solar panel company's marketing campaign. The paper explains that the company develops solar panels from silver iodide receptor polycarbonate and that the country of choice to market these panels to is Spain. The paper then examines the important factors that need to be considered in order to obtain a better understanding of the company's target market.

Market Potential
Supply Chain Infrastructure
The Human Resources
The Political and the Legal Considerations

From the Paper:

"It is quite evident now that the large part of our potential market is found along the Spanish coastline to the Mediterranean Sea. The coastline extends to an approximate twenty miles towards to the mainland. For the purposes of logistics, it is quite fortunate that the Autovia Mediterranneana covers the whole length that the coastline has to offer; running from the French border onwards to the Gibraltar Border on the southernmost tip of Spain. The Autovia is the best Inter Highway of all; capable of being able to handle any load type or vehicles of delivery. The product we wish to sell to the Spanish market is quite bulky and therefore the sea is the most cost effective means of delivery. The entire Eastern seaboard to this country easily be serviced through various ports like the Port of Malaga, the Port of Almeria, the Ports of Barcelona, Alicante, and Valencia; and with very short distant lines of supply export."

Sample of Sources Used:

  • Barcelona Tourist Guide. (2012). Political and Economic System in Spain. Retrieved June 2, 2012, from Barcelona Tourist Guide:
  • International Business Wiki. (2012). Spain's Government changes. Retrieved June 2, 2012, from International Business Wiki: Landed. (2011). Spanish government. Retrieved June 2, 2012, from Just Landed:

Cite this Marketing Plan:

APA Format

International Business: Marketing the Products of a Solar Panels Company (2014, January 31) Retrieved April 20, 2024, from

MLA Format

"International Business: Marketing the Products of a Solar Panels Company" 31 January 2014. Web. 20 April. 2024. <>