Indian Internet Cafe Marketing Plan

Indian Internet Cafe
An analysis of the feasibility of opening an internet cafe in India.
# 152056 | 3,836 words | 13 sources | MLA | 2012 | US
Published on Nov 26, 2012 in Business (International) , Business (Marketing) , Asian Studies (General)

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This paper presents a complete marketing plan for an American service organization that wishes to set up an internet cafe in the Indian market. It starts with a brief country profile and explains how it will prove to be a potential market for this specific business. The paper also explains the competitive environment, economic and political climate, marketing and promotional strategies, managerial and labor climate, and other important factors that may affect this business one way or another.

The Country Profile: India
Economic Factors in India and their impact on Internet Cafe Business
Political, Governmental, and Legal Environment in India and its Impact on Internet Cafe Business
Geographical, Social, Cultural, and Demographical factors in India and their Impact on Internet Cafe Business
Technological Factors in India and their Impact on Internet Cafe Business
The Indian Workforce - from the Perspective of Internet Cafe Business
An Anticipated Behavior of the Indian Government, Supply Chain Members, Competitors, and other Stakeholders towards this new Internet Cafe Chain
Recommended Action Plan for the American Organization to set up Internet Cafe Chain into the Indian Market
The Kind of Leadership and Motivational System which the American Organization's Management should adopt at its Indian Workplace
Business - The Marketing and Promotional Plans to Develop and Maintain a Long-Term Cooperative Relationship

From the Paper:

"The American organization can use all the promotional mediums in the initial years of its establishment in the Indian market. These include; electronic mediums (T.V., Radio, Social media), print media (broachers and in-street displays), and banners in the nearby areas of the internet cafes.
"In setting up this business, the American organization may get the benefit from its well-reputed brand image and strong financial strength in the Indian market, but it will only survive if it provides the best quality of internet services at affordable rates for all Indians (Global Edge). The Indian Government will fully support it as it will be an addition to its huge and successful Information Technology industry (BBC News). It will further strengthen this industry and contribute to an improved communication infrastructure in the Indian states. The local community will also warmly accept it because there is a huge need to set up a chain of internet cafes in many states of India."

Sample of Sources Used:

  • BBC News. India Country Profile. 31 Mar, 2011. Web. 4th Oct, 2011. <>
  • Bureau of South and Central Asian Affairs. India: Profile. U.S. Department of State. July 14, 2010. Web. 4th Oct, 2011. <>
  • Cherunilam, Francis. International business: text and cases. India: PHI Learning Pvt. Ltd, 2007. Print
  • Executive Planet. About India. 5 Dec, 2006. Web. 4th Oct, 2011. <>
  • Export.Gov. Doing Business in India - the Second Fastest Growing Market in Asia. 28 Jun, 2011. Web. 4th Oct, 2011. <>

Cite this Marketing Plan:

APA Format

Indian Internet Cafe (2012, November 26) Retrieved March 29, 2020, from

MLA Format

"Indian Internet Cafe" 26 November 2012. Web. 29 March. 2020. <>