IBM Computer Services Marketing Plan by The Research Group

IBM Computer Services
A marketing plan for the after-market servicing of computers and computer equipment. Includes competition, customers, image, strengths and weaknesses, objectives and strategies, promotion and implementation.
# 21122 | 3,600 words | 17 sources | 1994 | US
Published on Feb 23, 2003 in Business (Companies) , Business (Marketing) , Computer and Technology (General)

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From the Paper:

"Executive Summary
IBM has not traditionally pursued the after-market servicing of computers other than its own. Service contracts for its own computers are often included in the sale of large systems, while the servicing of personal computers is largely left to authorized dealers and service companies.

The after-market service of computers and computer equipment is a large industry which offers significant opportunity to a company such as IBM which already has a large presence in the computer industry. If IBM enters this market and attempts to service equipment by manufacturers other than itself, it could realize a healthy increase in revenues which would serve to bolster the company's fortunes overall.
IBM has advantages over other companies in this industry in..."

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