Harley-Davidson Motorcycles: Sustaining Its Reputation as the Motorcycle Choice for Riders Marketing Plan by Write Fine

Harley-Davidson Motorcycles: Sustaining Its Reputation as the Motorcycle Choice for Riders
A marketing plan for a media campaign to attract women to Harley-Davidson motorcycles.
# 112438 | 5,683 words | 5 sources | APA | 2009 | US


$19.95 Buy and instantly download this paper now

Description:

The paper outlines the background and history of the Harley-Davidson company and their current intention to increase the participation of women in the female section of HOGs and to increase sales of the Sportster models to women. The paper addresses the advertising and promotion of the motorcycle by exploring the target audience, marketing considerations, the message, budget, markets as well as including a SWOT analysis.

Outline:
Introduction
Background
Current Situation
Target Audience
Marketing Considerations
Message
Budget
SWOT Analysis
Markets

Sample of Sources Used:

  • Bennett, P.D. (1988). Dictionary of Marketing Terms. Chicago: American Marketing Association.
  • Dalrymple, D.J. & Parsons, L.J. (1986). Marketing Management: Strategy and Cases. New York: John Wiley & Sons.
  • Hostetler, J.S. (2002). Women and Motorcycles. University of Illinois.
  • Peter, J.P. & Olson, J.C. (1990). Consumer Behavior and Marketing Strategy. Boston: Irwin.
  • Piirto, R. (1990, December). Measuring Minds in the 1990s. American Demographics, 30-35.

Cite this Marketing Plan:

APA Format

Harley-Davidson Motorcycles: Sustaining Its Reputation as the Motorcycle Choice for Riders (2009, February 24) Retrieved July 02, 2022, from https://www.academon.com/marketing-plan/harley-davidson-motorcycles-sustaining-its-reputation-as-the-motorcycle-choice-for-riders-112438/

MLA Format

"Harley-Davidson Motorcycles: Sustaining Its Reputation as the Motorcycle Choice for Riders" 24 February 2009. Web. 02 July. 2022. <https://www.academon.com/marketing-plan/harley-davidson-motorcycles-sustaining-its-reputation-as-the-motorcycle-choice-for-riders-112438/>

Comments