Green 2U Business Catering Company Marketing Plan by Nicky

A marketing plan for the Green 2U natural/organic/local business catering company.
# 149813 | 4,520 words | 9 sources | APA | 2011 | US
Published on Jan 01, 2012 in Business (Marketing) , Business (Business Plans)

$19.95 Buy and instantly download this paper now


The paper presents a marketing model for a sustainable, local/natural/organic catering company which would cater mainly to business functions. The paper points out the challenges and issues involved in setting up this business and then provides a situation analysis that includes the company, customer, competitor and collaborator. The paper then offers a PEST analysis as well as a SWOT analysis. The paper includes figures and a break even analysis as an appendix to the paper.

Executive Summary
The Challenge
Situation Analysis
SWOT Analysis
Alternative Marketing Strategies
Selected Marketing Strategy
Short and Long term Projections

From the Paper:

"Many people are becoming aware of the fact that local/natural/organic foods are better for you, better for the environment and yet are often hard to come by especially in the work environment. This business would cater to other businesses and seek partnerships with both small and large businesses to feed employees with self serve options that qualify as local/natural and or organic specifically for events, rather than small ala cart daily options. All orders would be placed 24 hours prior to need and one week for larger events including more than 20 participants. The development of local/natural/organic food alternative businesses has been on the rise despite the downturn in the economy. People seem to care more and more about such issues as sustainability and local logistics and have environmental goals and standards as aspects of their business models. This business would allow the business world the opportunity to stand by this practice by reducing waste produced from food options at work as well as allowing individuals exposure to healthier regional and local offerings of products that are made by like minded companies who also have sustainable business models. The product would also be offered at comparable prices to medium range cost catered options that do not offer the sustainability model and be only slightly more expensive that cheep unhealthy options currently available on demand. Currently the options for sustainable food are limited for catered events in this region and such an offering would likely engender a great deal of response from consumers."

Sample of Sources Used:

  • Furniss, C. (2006, October). How Green Is Your Business. Geographical, 78, 45+.
  • Halweil, B. (2003, May/June). The Argument for Local Food: At an Unimposing Diner in Vermont, a Revolution Is Taking Place. World Watch, 16, 20.
  • Henderson, E. (1998, July/August). Rebuilding Local Food Systems from the Grassroots Up. Monthly Review, 50, 112.
  • Inc. The Daily Resource for Entrepreneurs "A Simple Formula: Breakeven Analysis Calculator"
  • International, R. H. (2007). The Red Carpet Treatment: Employers Are Offering Generous Compensation and Progressive Benefits to Entice - and Keep - Top Accounting Talent in Today's Tight Labor Market. Journal of Accountancy, 204(2), 36.

Cite this Marketing Plan:

APA Format

Green 2U Business Catering Company (2012, January 01) Retrieved May 23, 2022, from

MLA Format

"Green 2U Business Catering Company" 01 January 2012. Web. 23 May. 2022. <>